Big Brands Hidden Behind Costco Kirkland

Costco's in-house brand is called Kirkland Signature, named after the company's original headquarters in Washington. Although these private label brands are often the cheaper version of big brand competitors, they're mostly manufactured by the same company. Some of Costco's favorite products are hiding behind some pretty impressive consumer brands. All that's needed is a bit of deep diving and label reading to uncover the truth. Hint: The big difference is usually packaging.

Starbucks Coffee / Costco Brand

There's something oddly familiar about the color and font of Costco's Kirkland brand of coffee. The unmistakable green adorning the packaging is a dead giveaway that Starbucks is the brand giant behind the in-house brand. This is just another one of Starbucks roasts, wrapped up and presented differently.

Jif Creamy Peanut Butter / Costco Brand

Jif Creamy Peanut Butter is so beloved that people skip the sandwich and eat it directly out of the jar. If customers need quick lunch ideas, Costco sells the same peanut butter in crunchy and creamy varieties. Customers can pick up bread and jelly on the way and make lunch for the whole soccer team.

Wonderful Pistachios / Costco Brand

The simplest snacks can be the healthiest. Costco sells the famous Wonderful Pistachios brand, which offers roasted and salted nuts bursting with vitamins and antioxidants. Because they come in a large bag, customers can keep them on their desk and snack on pistachios throughout the day without running out.